"Hello, my name is Dr Blood and I'm an egocentric horror movie reviewer."
Yes, I know it sounds like a parody of an Alcoholics Anonymous introduction (which it is) but it's the best way to begin one of my rare "meta" moments. Like all movie reviewers of course I'm egocentric and believe myself to be right otherwise I wouldn't be writing a blog in the first place.
What really seems to get people bent all out of shape when they encounter a blog like mine is that I'm not merely giving opinions. Anyone who has ever seen a movie of any kind will have an opinion about it and can start writing a blog should they feel like throwing themselves into this attention-seeking maelstrom of online writers. No, what I try to do is objectively quantify and qualify horror movies into specific categories, recommend the good ones and tear apart the bad. Does that make me different from other bloggers dealing with the same products? Maybe not, but I think so.
I've mentioned it before (a long time ago) but it's worth repeating, if you start writing a movie review blog without the very basic educational training in criticism that would lend any credibility to what you have to say then you'll soon get very bored with blogging. Even with Bachelor's degrees in "Film Appreciation" or "Literary Criticism", you are still likely to get burnt out to some extent and, to be honest, the blogs of film school students are often the most hyperbolic, alienating and boring things to read on the internet anyway. Some people with absolutely no training or academic qualifications write the most entertaining blogs that I've ever read but that doesn't make their opinions anything other than just opinions.
Only a couple of years ago there was a huge wave of "Negative Nancies" all trying their hardest to outdo each other with expletive laden similes of exactly how much movies sucked. Aside from the amusing use of which animal's apendages were being sucked hardest, most of those blogger's opinions have fallen out of favour. Yes, I too can be as negative as is humanly possible when the film deserves it but, again, it's not merely opinion but objective appraisal. Like most people, I do aim to be as positive as possible especially when I've spent money on a product.
Anyway, as much as I want this post to be all about me, let's look at a few terms which most people don't even realise they are using. I also felt like writing something educational for a change which may be useful when you are watching, reviewing or even making a movie.
Here are some great big Greek words that we all should know (with links to Wikipedia so you can learn them at your leisure): Exposition, Aristeia, Ecphrasis, Catharsis, Mimesis, Peripeteia, Anagnorisis, and Hamartia. It's pointless throwing the word "formulaic" into a movie review if you don't know what those formulas are or where the "tropes" and "clichés" that exist originally came from.
And here's some useful Latin (which has the explanation so you don't have to click anything):
"In medias res", or "into the middle of things"; this describes a popular narrative technique that appears frequently in ancient epics and remains popular to this day.
"Bonus dormitat Homerus" or "good Homer nods"; an indication that even the most skilled poet can make continuity errors.
Basically, you can save yourself the huge expense of a Classical education with one trip to Wikipedia and a good read of the article on "Ars Poetica".
The best quotation ever which is very applicable to horror movie reviewing in particular:
"Tragedy, then, is an imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; through pity and fear effecting the proper catharsis of these emotions." (Aristotle)
Finally, here are the rules that filmmakers need to know before they try to break them: Classical Unities, and Willing Suspension of Disbelief.
Having mentioned all these "rules" and "terms" that we should all be for the most part unconsciously using when we review films, I am often very aware that if I or anyone else actually wrote a review containing them, I probably wouldn't read it. "Art is best when hidden" is another useful Aristotelian principle. Blogs which throw around words such as "auteur" and empty phrases such as "in and of itself" are likely to meet with more scorn, ridicule or disinterest than any other. Always be on your guard against purple prose.
None of us are perfect (even Homer nods, remember?) but I think we all try to write the best posts that we can within our means. I doubt that any of us are making any money from our blogs and we all do it mainly as a hobby. If you do it as a job to get advertising revenue then shame on you.
As an egocentric horror movie reviewer, of course I think my blog is better than anyone else's and as reviewers yourself, don't you think the same thing when you click "Publish Post"? Be honest, when you've read through your copy several times, made your corrections and added a few more details, don't you feel a little bit like Shakespeare? Aren't you just hoping for hundreds of comments from people you don't really know and will never meet in real life just to fulfil your need to be acknowledged? Is that so wrong? Hell, no. Keep writing and enjoy it! It's why we are bloggers!
If none of this interests you, here's a picture of a monkey French kissing a cat.
Showing posts with label critics. Show all posts
Showing posts with label critics. Show all posts
May 8, 2011
October 10, 2010
Horror Websites Who Endorse DVDs
Seriously, how pathetic does your horror film marketing have to be for you to have to resort to using lines taken out of context from online reviewers to endorse the sleeve or slipcase of your DVD?

Ever since the overhyped and absolutely awful French "Inside", I've had a very healthy distrust of this method of using complete nobodies from the internet to recommend products. "One of the scariest movies I have ever seen in my life." Puh-leese. Give me a break!
For a start, most of the original reviews go into far greater depth than "It's two thumbs up from me!", but that'll be the only part which ever gets reprinted. One line or some exciting and alliterative words tell me nothing about the film at all.

Looking through my DVD collection, I've noticed a bit of a trend with the "Thumbs up!" business from Roger Ebert too. He may be a "real" film critic, but you'd think he could give a horror film a few words every now and then rather than just parts of his anatomy. I must have over 50 DVDs now where all it says is 'Two thumbs way up!" I can tell you where to stick those thumbs too, Roger, especially after watching the films.
Similarly, what's with all the "one of the best films of the year" nonsense? According to my collection I now have titles ranging from "one of the best" and "best in a long time" to "absolutely the best you will ever see". Depending on the date of these movies, I do of course take it all with a huge pinch of salt.

Some of the more embarrassing quotations though have always come from "Bloody Disgusting". For instance, on the back of "Hatchet", Brad Miska says, "Amongst the greatest slasher flicks of all time". Are you kidding me? I can name about 100 slasher films right now and "Hatchet", entertaining as it was, wouldn't be on that list. On "The Ruins", another great Miska quotation consisting of nothing but a short series of adjectives - "intense, disturbing and gut-wrenching" - does little to inspire confidence about what I know is on that DVD, especially as, in my opinion, it is none of those things. I'm sure if you look through your own DVDs, you'll find quite a few of these comments which will amuse you.

I suppose I shouldn't be too harsh about all this useless promotion. Most people rarely look at the sleeves anyway nowadays and just grab the latest thing whether it's good, bad or totally insipid. For a certain demographic, the words "must see" are just what they do anyway and are totally without any weight whatsoever. If you rent from Netflix, you'll never encounter an original DVD case. It's only when you are buying movies for your own collection that what's written on the back may even matter.
I have learned my lesson by believing some of the hype in the past though. When Fangoria used to tout certain movies as if they were the second-coming in plastic, I got burned a few times too. I still can't believe that I watched "Brainscan" and even more that I actually bought "Seed of Chucky" (albeit for $3 in Big Lots!).

I've seen comments on films from TV stations I've never heard of, websites that don't even exist, and newspapers that I can't ever imagine having a circulation to more than a dozen people, yet for some bizarre reason they still stick them on the DVDs. I'm pretty sure that somewhere out there there's probably some obscure title that has put my web presence as an endorsement. If you should ever see one with "Two Thumbs Up Your Arse! - Dr Blood's Video Vault" please be aware that I had nothing to do with it and you shouldn't buy that film ever!

There are a great many factors that will sell a DVD to somebody including the cover art, the content and, ultimately, the price. But recommendations from websites? You have to be joking.
No matter who you are, whether "Bloody Disgusting", "Dread Central", "Shock Till You Drop", "Ain't It Cool News", "Arrow in the Head" or just Tom, Dick or Harry (Knowles) from any number of online blogs and forums, do you really think that anyone cares what you have to say about anything now especially when the same tired old lines could be attributed to anybody at all? How can you sell out that little bit of credibility that you could have had? Was a free DVD really worth it?
I have an idea for the DVD distributors though which may change all this. Why not have the reviewers write the DVD description honestly? Now that would be an original concept. Imagine next time you pick up "Monster Venus Flytraps From Planet Lesbian" and it says, "In my opinion, this film has an amusing title but no content worth watching..." Wouldn't that be wonderful? It would save us all loads of time and we wouldn't need to blog about all the wasted hours we've spent sifting through movies which no-one in their right mind would want to watch just to find a few good ones to write about!
Well, that's my October rant over. Leave me a comment or two and let me know what you think of the skillfully designed marketing prose and pull quotes on the back of your DVDs.

Ever since the overhyped and absolutely awful French "Inside", I've had a very healthy distrust of this method of using complete nobodies from the internet to recommend products. "One of the scariest movies I have ever seen in my life." Puh-leese. Give me a break!
For a start, most of the original reviews go into far greater depth than "It's two thumbs up from me!", but that'll be the only part which ever gets reprinted. One line or some exciting and alliterative words tell me nothing about the film at all.

Looking through my DVD collection, I've noticed a bit of a trend with the "Thumbs up!" business from Roger Ebert too. He may be a "real" film critic, but you'd think he could give a horror film a few words every now and then rather than just parts of his anatomy. I must have over 50 DVDs now where all it says is 'Two thumbs way up!" I can tell you where to stick those thumbs too, Roger, especially after watching the films.
Similarly, what's with all the "one of the best films of the year" nonsense? According to my collection I now have titles ranging from "one of the best" and "best in a long time" to "absolutely the best you will ever see". Depending on the date of these movies, I do of course take it all with a huge pinch of salt.

Some of the more embarrassing quotations though have always come from "Bloody Disgusting". For instance, on the back of "Hatchet", Brad Miska says, "Amongst the greatest slasher flicks of all time". Are you kidding me? I can name about 100 slasher films right now and "Hatchet", entertaining as it was, wouldn't be on that list. On "The Ruins", another great Miska quotation consisting of nothing but a short series of adjectives - "intense, disturbing and gut-wrenching" - does little to inspire confidence about what I know is on that DVD, especially as, in my opinion, it is none of those things. I'm sure if you look through your own DVDs, you'll find quite a few of these comments which will amuse you.

I suppose I shouldn't be too harsh about all this useless promotion. Most people rarely look at the sleeves anyway nowadays and just grab the latest thing whether it's good, bad or totally insipid. For a certain demographic, the words "must see" are just what they do anyway and are totally without any weight whatsoever. If you rent from Netflix, you'll never encounter an original DVD case. It's only when you are buying movies for your own collection that what's written on the back may even matter.
I have learned my lesson by believing some of the hype in the past though. When Fangoria used to tout certain movies as if they were the second-coming in plastic, I got burned a few times too. I still can't believe that I watched "Brainscan" and even more that I actually bought "Seed of Chucky" (albeit for $3 in Big Lots!).

I've seen comments on films from TV stations I've never heard of, websites that don't even exist, and newspapers that I can't ever imagine having a circulation to more than a dozen people, yet for some bizarre reason they still stick them on the DVDs. I'm pretty sure that somewhere out there there's probably some obscure title that has put my web presence as an endorsement. If you should ever see one with "Two Thumbs Up Your Arse! - Dr Blood's Video Vault" please be aware that I had nothing to do with it and you shouldn't buy that film ever!

There are a great many factors that will sell a DVD to somebody including the cover art, the content and, ultimately, the price. But recommendations from websites? You have to be joking.
No matter who you are, whether "Bloody Disgusting", "Dread Central", "Shock Till You Drop", "Ain't It Cool News", "Arrow in the Head" or just Tom, Dick or Harry (Knowles) from any number of online blogs and forums, do you really think that anyone cares what you have to say about anything now especially when the same tired old lines could be attributed to anybody at all? How can you sell out that little bit of credibility that you could have had? Was a free DVD really worth it?
I have an idea for the DVD distributors though which may change all this. Why not have the reviewers write the DVD description honestly? Now that would be an original concept. Imagine next time you pick up "Monster Venus Flytraps From Planet Lesbian" and it says, "In my opinion, this film has an amusing title but no content worth watching..." Wouldn't that be wonderful? It would save us all loads of time and we wouldn't need to blog about all the wasted hours we've spent sifting through movies which no-one in their right mind would want to watch just to find a few good ones to write about!
Well, that's my October rant over. Leave me a comment or two and let me know what you think of the skillfully designed marketing prose and pull quotes on the back of your DVDs.
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